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Are your customers loyal or lazy?
No, I’m not talking about my customers or even yours. I’m talking about you and me. I want you to take off your business hat and put on...
Dawn Roberts
May 72 min read
Why selling is like dating
Picture the scene, you are on a train platform and a fellow passenger smiles at you. They look friendly and professional enough, so you...
Dawn Roberts
Apr 272 min read
Are your customers cats or dogs?
No company owns a customer. At best you get to ‘caretake’ them until they no longer need you or a better offer comes along. Most...
Dawn Roberts
Apr 172 min read
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