Dawn Roberts

No, I’m not talking about my customers or even yours. I’m talking about you and me. I want you to take off your business hat and put on...

Picture the scene, you are on a train platform and a fellow passenger smiles at you. They look friendly and professional enough, so you...

No company owns a customer. At best you get to ‘caretake’ them until they no longer need you or a better offer comes along.  Most...