Sales slipping through the cracks? Let's fix that - for good.
Discover how to attract, convert, and keep more customers than ever.
The spark behind business success is winning - and keeping - customers
Let’s be honest—without customers, your business is just an expensive hobby. That’s why mastering the art (and science) of attracting, converting, and keeping them is non-negotiable.
Our energising training courses are packed with practical, no-nonsense strategies that fire up your sales, supercharge service, and keep customers coming back for more. Whether you’re battling competitors or boosting loyalty, we’ve got the tools to spark a transformation.
Ready to fire up results?
Supercharge sales and revenue
Ignite customer loyalty
Build a buzzing, high performing team
Stop letting golden opportunities slip through your fingers
Who we help
Our training sparks success for businesses large and small. Whether you’re flying solo or leading a team, we’ve got the power to help.
Freelancers and consultants
Sole traders and micro dynamos
Small-but-mighty businesses
Sales and customer service teams
Multi-site organisations
Words from the ignited
“Invaluable, beneficial and engaging… Dawn tailored the training to us and sparked loads of ideas. Highly recommend.”
Sam Campkin, CHC Waste Management
“Dawn feels like part of the team and her training was pivotal to our growth.”
Ian Buckley, Prima Software
“Dawn’s unique ability to ignite change and align people with company goals is second to none.”
Jane Couper, Novello Healthcare
“Confident, relaxed, and positively life-changing. Dawn’s energy is contagious.”
Julie Williams, Qioptic
Words from the ignited
Sam Campkin, CHC Waste Management
“Invaluable, beneficial and engaging… Dawn tailored the training to us and sparked loads of ideas. Highly recommend.”
Julie Williams, Qioptic
“Confident, relaxed, and positively life-changing. Dawn’s energy is contagious.”
Ian Buckley, Prima Software
“Dawn feels like part of the team and her training was pivotal to our growth."
Jane Couper, Novello Healthcare
“Dawn’s unique ability to ignite change and align people with company goals is second to none.
Words from the ignited
Meet Dawn Roberts, the spark behind the sessions
Every course we deliver is designed and led by our award-winning Managing Director and Principal Trainer, Dawn Roberts. With over 25 years of hands-on experience in sales, customer service, and business growth, Dawn brings a powerful mix of strategy, energy and insight to every session.
Previously the National Training Manager at BUPA Healthcare—where she led the development of over 700 staff across three sites—Dawn knows what it takes to create lasting impact at every level of a business.
As a qualified Trainer, Coach, and Senior Manager, she’s also a sought-after speaker and contributor to business events, publications and professional networks. Her training has reached thousands across the UK and internationally—always practical, always engaging, and always focused on results.
Dawn’s superpower? Helping businesses (and the people in them) reconnect with what makes their products, services and customers brilliant. She simplifies the complex, sparks confidence in teams, and turns ideas into action.
Her trademark blend of enthusiasm, clarity, and straight-talking advice means every session is charged with purpose—and packed with strategies that actually work.
Ready to light things up?
Want to boost sales, build loyalty, and feel unstoppable?
Ask about tailored training for your team
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Ask about tailored training for your team