Sales slipping through the cracks? Let's fix that - for good.
NO FLUFF, JUST PROVEN WAYS TO WIN BUSINESS - AND KEEP IT
The spark behind business success is winning - and keeping - customers
No customers? No business.
That’s the brutal truth. If you’re not winning, keeping, and growing your customer base, you’re standing still - or going backwards.
Our training doesn’t mess about. It’s packed with real-world sales strategies your team can actually use - straight away.
Whether you’re losing out to the competition or want customers who stick around (and spend more), we’ll show you how to fix it, fast.
We’ve got the tools to spark a transformation.
Ready to fire up results?
Supercharge sales and revenue
Ignite customer loyalty
Build a buzzing, high performing team
Stop letting golden opportunities slip through your fingers
Who we help
Our training gets results - whatever your size.
Whether you’re running the show or leading a team, we give you the tools to sell smarter and keep customers loyal.
Freelancers and consultants
Sole traders and micro dynamos
Small-but-mighty businesses
Sales and customer service teams
Multi-site organisations
Words from the ignited
“Invaluable, beneficial and engaging… Dawn tailored the training to us and sparked loads of ideas. Highly recommend.”
Sam Campkin, CHC Waste Management
“Dawn feels like part of the team and her training was pivotal to our growth.”
Ian Buckley, Prima Software
“Dawn’s unique ability to ignite change and align people with company goals is second to none.”
Jane Couper, Novello Healthcare
“Confident, relaxed, and positively life-changing. Dawn’s energy is contagious.”
Julie Williams, Qioptic
Words from the ignited
Sam Campkin, CHC Waste Management
“Invaluable, beneficial and engaging… Dawn tailored the training to us and sparked loads of ideas. Highly recommend.”
Julie Williams, Qioptic
“Confident, relaxed, and positively life-changing. Dawn’s energy is contagious.”
Ian Buckley, Prima Software
“Dawn feels like part of the team and her training was pivotal to our growth."
Jane Couper, Novello Healthcare
“Dawn’s unique ability to ignite change and align people with company goals is second to none.
Words from the ignited
Meet Dawn Roberts, the spark behind the sessions
All our training is designed and delivered by Dawn Roberts - award-winning trainer, former BUPA National Training Manager, and founder of Outperform.
With 25+ years’ real-world experience in sales, service, and leadership, Dawn knows what works - and what’s just noise.
She’s trained thousands across the UK and beyond, turning sales theory into practical tools teams actually use. No fluff. No jargon. Just clear, straight-talking advice that gets results.
Her superpower? Helping people reconnect with what makes their offer brilliant - and giving them the confidence to sell it.
Ready to light things up?
Want to boost sales, build loyalty, and feel unstoppable?
Ask about tailored training for your team
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Ask about tailored training for your team