Every course we deliver is designed and led by our award-winning Managing Director and Principal Trainer, Dawn Roberts. With over 25 years of hands-on experience in sales, customer service, and business growth, Dawn brings a powerful mix of strategy, energy and insight to every session.

 

Previously the National Training Manager at BUPA Healthcare—where she led the development of over 700 staff across three sites—Dawn knows what it takes to create lasting impact at every level of a business.

 

As a qualified Trainer, Coach, and Senior Manager, she’s also a sought-after speaker and contributor to business events, publications and professional networks. Her training has reached thousands across the UK and internationally—always practical, always engaging, and always focused on results.

 

Dawn’s superpower? Helping businesses (and the people in them) reconnect with what makes their products, services and customers brilliant. She simplifies the complex, sparks confidence in teams, and turns ideas into action.

 

Her trademark blend of enthusiasm, clarity, and straight-talking advice means every session is charged with purpose—and packed with strategies that actually work.