Let us help you outshine your competitors and become the obvious choice.
We'll coach you in the strategies that make your business stand out in a crowded market.
Meet Dawn Roberts - the spark behind the sessions
Every course we deliver is designed and led by our award-winning Managing Director and Principal Trainer, Dawn Roberts. With over 25 years of hands-on experience in sales, customer service, and business growth, Dawn brings a powerful mix of strategy, energy and insight to every session.
Previously the National Training Manager at BUPA Healthcare—where she led the development of over 700 staff across three sites—Dawn knows what it takes to create lasting impact at every level of a business.
As a qualified Trainer, Coach, and Senior Manager, she’s also a sought-after speaker and contributor to business events, publications and professional networks. Her training has reached thousands across the UK and internationally—always practical, always engaging, and always focused on results.
Dawn’s superpower? Helping businesses (and the people in them) reconnect with what makes their products, services and customers brilliant. She simplifies the complex, sparks confidence in teams, and turns ideas into action.
Her trademark blend of enthusiasm, clarity, and straight-talking advice means every session is charged with purpose—and packed with strategies that actually work.
Discover The And? Theory™ - the bold new book from Dawn Roberts
Packed with real stories and practical tools, it shows you how to strip back the fluff, stop sounding like a salesperson, and land messages that actually stick.
Whether you’re leading a team, running your own business, or out there selling every day, this short, punchy read will sharpen the way you pitch, present, and persuade.
Order now and start selling without the fluff.
