Become a Confident Sales Manager in just six months.
If your team isn’t confident, your customers won’t be either. Build a high-performing, customer-focused team with our practical training.
The Confident Sales Manager is a proven leadership development programme for sales managers who want to lead with authority, build a high-performing team and smash their targets.
Are you managing a sales team but sometimes feel like you're making it up as you go along?
You’ve worked hard to get where you are. You’re responsible for leading a team, hitting targets, and keeping everyone motivated.
But here’s the problem:
🚫 No one trained you how to be a great sales leader.
🚫 You’re expected to coach your team, but you were never given the tools to do it.
🚫 You want structure and strategy, but there’s no clear framework to follow.
🚫 You feel like you’re constantly firefighting instead of leading with confidence.
You’re not alone. And you don’t have to figure it out on your own.
A 6-month leadership development programme
Introducing:
The Confident Sales Manager
A 6 month leadership development programme
Introducing: The Confident Sales Manager Programme
A 6-month leadership development programme
This structured 6-month leadership development programme is designed to help sales managers take control, inspire their teams, and deliver real results - even if they’ve never had formal leadership training.
This isn’t just about running sales meetings. It’s about giving you a proven leadership system so you can motivate, manage, and grow your team with confidence.
✔️ Step-by-step training so you know exactly what to do each month.
✔️ Proven sales leadership strategies that take the guesswork out of managing performance.
✔️ Templates, scripts and coaching tools so you don’t have to build everything from scratch.
✔️ Community and coaching support to help you implement what you learn.
By the end of the programme, you’ll lead your team with confidence, drive results, and finally feel in control.
Who is this programme for?
New Sales Managers
Just promoted? This programme gives you a clear roadmap so you don’t have to figure it out alone.
Experienced Sales Managers lacking structure
Already managing a team but feeling reactive instead of proactive? Learn how to lead strategically, hold people accountable, and scale performance.
Small Business Owners managing sales people
Need a repeatable system to train and manage your sales team without micromanaging? This programme provides a structured sales leadership framework.
HR & L&D professionals
Need a scalable training programme for your company’s sales managers? This is a plug-and-play solution that delivers measurable improvements in sales performance.
What you'll learn over 6 months
Month 1
Taking Control:
Leadership Clarity & Structure
✅ How to set clear expectations and KPIs for your team.
✅ Running structured, effective sales meetings.
✅ Developing the mindset of a confident sales leader.
Month 2
Managing Performance: Motivation & Accountability
✅ Holding team members accountable without micromanaging.
✅ How to handle underperformance and deliver constructive feedback.
✅ Keeping your team engaged and motivated.
Month 3
The Art of Selling: Elevating Your Team’s Sales Skills
✅ Coaching and developing your team’s selling abilities.
✅ Implementing structure in sales conversations.
✅ Role-playing objection handling and deal-closing techniques.
Month 4
Sales Strategy & Business Growth
✅ Moving from a reactive to a strategic sales leader.
✅ How to forecast sales, plan ahead, and align team goals with business growth.
✅ Making proactive decisions instead of constantly firefighting.
Month 5
Managing Different Personalities & Team Dynamics
✅ Understanding what motivates different team members.
✅ Handling conflicts & maintaining high morale.
✅ Creating a collaborative, high-energy sales culture.
Month 6
Becoming a Respected, Confident Leader
✅ Stepping into your leadership identity with confidence.
✅ Handling difficult conversations with ease.
✅ Creating a high-performance culture that lasts.
What's included in the Programme?
Step-by-Step Online Training Modules
Learn and implement at your own pace.
Sales Leadership Workbooks & Templates
Get instant access to KPI setting templates, coaching frameworks, and performance tracking tools.
Proven Sales Meeting Scripts
Know exactly what to say and how to run high-impact meetings.
Private Community for Sales Leaders
Connect with like-minded managers, share challenges, and get support.
Live Group Coaching Calls (Growth Plan only)
Get expert guidance and feedback every month.
We have inspired sales managers from:
About your trainer and coach, Dawn Roberts
This programme is designed by Dawn Roberts, founder of Outperform Training & Coaching. With 20+ years of experience in sales leadership. Dawn has helped countless sales managers transition from reactive to confident, proactive leaders.
She knows what works in sales leadership - and this Programme is built on real-world strategies that drive real results.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Confident Mastery
275
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
6-month in-person programme
Perfect for managers who want expert in-person training
Liverpool, Manchester, Cheshire, North & Mid Wales
One in-person group training day per month
Online reflection sessions in between coaching days
Choose your pricing plan
Find one that works for you. Each plan lasts for six months.
Choose your path to confidence
Find an option that works for you. Each plan spans six months.
Choose your path to confidence
Each plan lasts for six months.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Confident Mastery
275
£
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Perfect for managers who want expert in-person training
One in-person group training day per month
Liverpool, Manchester, Cheshire, North & Mid Wales
Online reflection sessions in between coaching days
6-month in-person programme
Perfect for managers who want expert in-person training
6-month in-person programme
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Choose your path to confidence
Find an option that works for you. Each plan spans six months.
Choose your path to confidence
Confident Mastery
275
£
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Perfect for managers who want expert in-person training
One in-person group training day per month
Liverpool, Manchester, Cheshire, North & Mid Wales
Online reflection sessions in between coaching days
6-month in-person programme
Perfect for managers who want expert in-person training
6-month in-person programme
Why this works - even if you've struggled before
✔️ It’s not Just theory – It’s a proven system.
This programme is built on real-world experience, designed by sales leadership expert Dawn Roberts, who has trained countless sales managers.
✔️ You’ll walk away with a leadership strategy that works.
No more second-guessing—just follow the framework and implement proven strategies.
✔️ It’s designed for Sales Managers, by sales experts.
Unlike generic leadership courses, this programme is tailored specifically to sales managers who need a clear, structured leadership approach.
Ready to take control of your sales leadership?
You don’t have to struggle through sales management alone. This programme gives you the exact tools, strategies, and confidence you need to lead a high-performing sales team—without feeling overwhelmed.
✅ Instant access to Month 1 resources
✅ Step-by-step guidance you can implement immediately
✅ Support to help you grow into the leader your team needs
Click the button below to get started and transform your leadership!
By Dawn Roberts, Creator of The Confident
Sales Manager Programme
My Sales Leadership Philosophy
Over the years, I’ve seen so many brilliant sales managers thrown into the deep end—expected to lead, coach, and perform without ever being given the tools to do it properly. That’s why I created The Confident Sales Manager Programme. I want you to have everything you need to lead with confidence, clarity, and control—as if I were right there beside you every step of the way.
This Programme isn’t just training. It’s your leadership support system.
Every template, script, and coaching tool is designed to walk you through exactly what to do and say—so you never have to second-guess yourself again. Whether it’s setting clear KPIs, having those tough performance conversations, or leading meetings that actually get results—you’ve got step-by-step guidance that you can trust.
But more than that, I want you to look and feel capable. I want your peers to see you as someone who’s got it together. I want your manager to feel confident in you. And I want your team to trust your leadership and follow your lead.
So yes—use the tools. Lean on the resources. Run the meetings. Use the scripts. They’re all here to make you look good—because when you feel confident and in control, everything changes.
You're not alone in this. You’ve got a structure that works, and a programme built to help you shine.
Let’s do this—together.
Dawn