Put a spark in your sales meetings with The Complete Sales Training Kit
Train your sales team your way, without the guesswork.
Welcome to the Complete Sales Training Kit. Sales training you can deliver yourself, when you want, how you want.
If you're a sales manager, in-house trainer or mentor, you know the challenges!
🚫 Hiring external trainers every time someone joins
🚫 Spending hours trying to build something yourself
🚫 Finding time in the diary for full-day sessions
🚫 Seeing training land… and fade.
It doesn't have to be this way.
A 6-month leadership development programme
Introducing:
The Confident Sales Manager
A 6 month leadership development programme
Change all that with The Complete Sales Training Kit
The Complete Sales Training Kit is a comprehensive sales training package for sales managers and in-house trainers.
Ready to deliver great sales training?
✔️Practical, flexible and built for your business
✔️Ready to deliver in bite-size, 2-hour sessions
✔️Proven with real teams and results
✔️Designed by an award-winning UK-based sales trainer and coach
✔️Fully loaded with all the resources you need - even if you’ve never trained before
✔️Yours to run again and again - on your terms.
What's included in the Kit?
9 modular sales training sessions for you to deliver and adapt as you wish
Fully scripted training notes (so you know what to say and when)
Engaging participant workbooks and handouts
Templates, tools, frameworks and follow-up checklists
A bonus recap and application session (Module 10)
No tech platforms, no licences, no hassle - just download and go
Are you tired of sales training that...
🚫 Leaves your team inspired for a day… but back to old habits by Monday?
🚫 Costs a fortune and still doesn’t quite fit your team or culture?
🚫 Requires outsourcing every time you want development?
🚫 Feels overly corporate, generic, or just plain dull?
🚫 Gives you theory with no tools to actually apply it?
Why sales leaders love The Complete Sales Training Kit
Modular and flexible
Train over time or run as an intensive course
No experience needed
Includes all trainer guidance
Zero overhead
No ongoing subscription or per-user fees
Immediate impact
Real tools for real sales conversations
Future-proofed
Use it to train new starters, run refreshers or build your own coaching culture
Ready to choose your Kit?
The Complete Sales Training Kit has transformed the way my team approaches selling.
From the start, I was reassured by how practical and easy-to-implement the content was. The step-by-step structure gave everyone the confidence to have better sales conversations. While I was carrying out the training – and afterwards - I found that our sales meetings were not only far more productive but also easier and more fun to carry out.
I’ve seen a noticeable increase in both confidence and performance across the team. I’d highly recommend The Complete Sales Training Kit to anyone looking to sharpen their sales without spending lots of budget on an external trainer.
Jane Steen, Head of Engagement, ETL Solutions
A 6-month leadership development programme
Change all that with The Complete Sales Training Kit
A comprehensive sales training package for sales managers and in-house trainers.
Ready to choose your Kit?
Everything you need to deliver high-impact sales training - on your terms.
Run the Room
995
For confident internal leaders who want everything ready to go. No fluff. No guesswork. Just everything you need to deliver outstanding in-house sales training with confidence and clarity.
All 10 sales training modules (2-hour sessions)
Trainer delivery notes, participant workbooks & handouts
Templates, tools, and checklists
Recap & review module to embed learning
Trainer delivery checklist and bonus tips
Train Like a Pro
1,495
Tools, guidance and support to build your confidence as a trainer. For managers or in-house trainers who want structured support to develop your own training skills or develop others on your team.
Everything in Run the Room plus...
'What to Do When...' troubleshooting guide
Bite-size 'Trainer Skills Micro-Learning Series'
'Peer Coaching' guide for in-house trainers
Trainer practice deck with prompts, energisers and more
Step-by-step guidance to embed a consistent training rhythm
Coach Like a Master
1,995
For those who want coaching as well as content. Go beyond training and lead with strategic coaching impact. Perfect if you're serious about building internal capability.
Everything in Train Like a Pro plus...
A 60-minute 1:1 coaching call
Personalised support to adapt the kit and your delivery
Expert help on how to embed coaching into your leadership
'Coaching for Leaders' comprehensive workbook and resources
Everything you need to deliver high impact training - on your terms. Prices are subject to VAT.
Designed by a sales expert who’s walked the walk
This kit and programme were created by Dawn Roberts, founder of Outperform Training & Coaching and an award-winning sales and service trainer with over 25 years’ experience.
Dawn has:
-
Trained thousands of delegates across the UK and globally
-
Delivered results-driven programmes for small businesses, corporates, and national teams
-
Previously served as National Training Manager for BUPA, responsible for the development of over 700 staff
-
A reputation for making sales feel simple, human, and doable - not awkward or scripted.
Everything in this kit is based on what’s worked in the real world - and refined so that you can deliver it internally with confidence.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Confident Mastery
275
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
6-month in-person programme
Perfect for managers who want expert in-person training
Liverpool, Manchester, Cheshire, North & Mid Wales
One in-person group training day per month
Online reflection sessions in between coaching days
Choose your pricing plan
Find one that works for you. Each plan lasts for six months.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Confident Mastery
275
£
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Perfect for managers who want expert in-person training
One in-person group training day per month
Liverpool, Manchester, Cheshire, North & Mid Wales
Online reflection sessions in between coaching days
6-month in-person programme
Perfect for managers who want expert in-person training
6-month in-person programme
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Confident Foundations
75
Every month
Build the essential leadership skills and structure needed to take control of your sales team.
6-month digital training programme
Self-paced
Perfect for individual sales managers and business owners
Includes templates, worksheets and sales meeting scripts
Confident Growth
195
Every month
Gain expert coaching, a supportive community, and deeper insights to elevate your leadership impact.
6-month digital training programme - coaching AND community
For managers who want expert guidance
Includes everything in Confident Foundations
PLUS monthly group coaching calls
PLUS bonus resources
PLUS private group
Choose your path to confidence
Find an option that works for you. Each plan spans six months.
Choose your path to confidence
Confident Mastery
275
£
Every month
Step into your full leadership potential with immersive in-person training, coaching and strategic reflection.
Perfect for managers who want expert in-person training
One in-person group training day per month
Liverpool, Manchester, Cheshire, North & Mid Wales
Online reflection sessions in between coaching days
6-month in-person programme
Perfect for managers who want expert in-person training
6-month in-person programme
Ready to deliver sales training that sticks?
Whether you’re a sales team manager, operations lead or internal trainer, this is your toolkit to deliver high-impact, low-stress training your team will actually use. If you can run a meeting, you can train your own team!
You’ve got the team. Now give them the tools.
The Complete Sales Training Kit is everything you need to develop your people - on your terms.
Want to strengthen your leadership skills too?
If you're looking to not just train your team, but lead them with confidence, strategy and structure—take a look at The Confident Sales Manager Programme.
This 6-month development programme is designed for sales managers who want to build high-performing teams, manage with purpose, and stop winging it week to week. It works perfectly alongside The Complete Sales Training Kit - but can also stand-alone if you're focused on becoming the kind of leader your team actually wants to follow.
The Complete Sales Coaching Kit – A comprehensive training programme and supporting tools to help you train and coach
The Confident Sales Manager - Strategy to help you lead with structure and purpose whilst developing your sales leadership skills
Explore both and choose the support that’s right for you.